WhatsApp Template Buttons Explained: URL, Phone, Quick Reply, and Flow
A WhatsApp template can include up to 3 buttons, of four different types.
Buttons turn a static WhatsApp message into something a customer can act on immediately.
URL Button
Opens a link directly.
Phone Button
Lets the customer call in one tap.
Quick Reply
A one-tap preset response, often the highest-converting option.
Flow Button
Opens a structured, multi-step form directly inside WhatsApp.
Choosing the right combination
A single well-chosen Quick Reply often outperforms three buttons that ask too much.
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