How to Create a WhatsApp Message Template Manually: A Step-by-Step Guide
Creating a WhatsApp template manually looks intimidating the first time. Here's exactly what each field means.
Every message a business sends outside an active WhatsApp conversation window has to go through a pre-approved template. Creating one manually is straightforward once you know what each field controls.
The fields, explained
- Template name, lowercase with underscores only
- Category, Marketing, Utility, or Authentication
- Target segment, optional
- Header, None, Text, Image, Video, or Document
- Message body, supports positional {{1}} or named {{name}} variables
- Footer, optional opt-out line
- Buttons, up to 3: URL, Phone, Quick Reply, or Flow
Before you submit
Templates must be approved by WhatsApp before use. HeyGrowfy's Templates dashboard lets you create, preview, and track approval status, and Growfy can suggest template copy.
Keep reading
WhatsApp Marketing vs Utility vs Authentication Templates: What's the Difference
Every WhatsApp template falls into one of three categories, and picking the wrong one can mean rejection or extra cost.
WhatsApp Template Variables Explained: Positional {{1}} vs Named {{name}}
WhatsApp templates support two variable styles. Here's the difference.
WhatsApp Template Buttons Explained: URL, Phone, Quick Reply, and Flow
A WhatsApp template can include up to 3 buttons, of four different types.
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