Product Guide

WhatsApp Header Types Explained: Text vs Image vs Video vs Document

A WhatsApp template header can be text, an image, a video, or a document.

The header is the first thing a customer sees in a WhatsApp template.

None

Fine for short, informational utility messages.

Text

Good for reinforcing the message's purpose.

Image

Strong for product showcases.

Video

Higher engagement but heavier to produce.

Document

For sharing something the customer needs to keep.

Choosing well

Match the header type to what's actually being communicated.

New posts, when they land

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