Meta-Approved Templates Explained: Why Compliance Matters for WhatsApp Automation
Any message sent outside an active customer conversation on WhatsApp must use a Meta-approved template.
WhatsApp requires businesses to use pre-approved message templates for any communication initiated outside an active 24-hour customer conversation window.
Why this rule exists
It protects users from being message-blasted without consent, and it's strictly enforced.
What this means for automation
HeyGrowfy's messaging is built entirely on approved templates, so compliance isn't something you have to manage separately.
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Practical WhatsApp and AI playbooks for small businesses. No more than a couple of emails a month, and nothing you did not ask for.